Case Study
Smarter Tools, Faster Teams
Redesigned a critical Amazon team’s internal product ecosystem—streamlining workflows, automating repetitive tasks, and enabling massive efficiency gains through custom tools and scalable design.
Problem
A small but critical Amazon team was bogged down by manual, repetitive workflows and fragmented tools. Important data lived in scattered spreadsheets, slowing response times and increasing errors.
A small but critical Amazon team was bogged down by manual, repetitive workflows and fragmented tools. Important data lived in scattered spreadsheets, slowing response times and increasing errors.
The challenge:
Design a custom internal product experience that would automate repetitive tasks, centralize data, and dramatically improve speed and effectiveness for the team.
The challenge:
Design a custom internal product experience that would automate repetitive tasks, centralize data, and dramatically improve speed and effectiveness for the team.
The challenge:
Design a custom internal product experience that would automate repetitive tasks, centralize data, and dramatically improve speed and effectiveness for the team.
Discovery & Research
Conducted stakeholder interviews + 40-hour workshop to map daily tasks, pain points, & dependencies.
Conducted stakeholder interviews + 40-hour workshop to map daily tasks, pain points, & dependencies.
Conducted stakeholder interviews + 40-hour workshop to map daily tasks, pain points, & dependencies.
Identified user types, current tools, and major inefficiencies in communication and data access.
Identified user types, current tools, and major inefficiencies in communication and data access.
Identified user types, current tools, and major inefficiencies in communication and data access.
Prioritized automation opportunities with the highest potential impact.
Prioritized automation opportunities with the highest potential impact.
Prioritized automation opportunities with the highest potential impact.
System Mapping & Strategy
Defined end-to-end workflows and dependencies between roles.
Defined end-to-end workflows and dependencies between roles.
Defined end-to-end workflows and dependencies between roles.
Mapped user flows to reveal friction points and redundancies.
Mapped user flows to reveal friction points and redundancies.
Mapped user flows to reveal friction points and redundancies.
Collaborated with internal partners to align on measurable success criteria.
Collaborated with internal partners to align on measurable success criteria.
Collaborated with internal partners to align on measurable success criteria.
Design & Validation
Created wireframes and interactive prototypes illustrating a simplified, connected workflow.
Created wireframes and interactive prototypes illustrating a simplified, connected workflow.
Created wireframes and interactive prototypes illustrating a simplified, connected workflow.
Consolidated redundant tools into a single streamlined interface.
Consolidated redundant tools into a single streamlined interface.
Consolidated redundant tools into a single streamlined interface.
Iterated quickly based on feedback from internal critiques and usability reviews.
Iterated quickly based on feedback from internal critiques and usability reviews.
Iterated quickly based on feedback from internal critiques and usability reviews.
Build & Prototype
Developed a fully clickable prototype demonstrating the reimagined workflow.
Developed a fully clickable prototype demonstrating the reimagined workflow.
Developed a fully clickable prototype demonstrating the reimagined workflow.
Highlighted automation, shared data visibility, and efficiency gains for leadership approval.
Highlighted automation, shared data visibility, and efficiency gains for leadership approval.
Highlighted automation, shared data visibility, and efficiency gains for leadership approval.
Solution
A streamlined internal platform that eliminates manual work, centralizes team data, and improves communication. The redesigned experience automated repetitive tasks, surfaced critical data in real time, and allowed the team to make faster, more informed decisions.
A streamlined internal platform that eliminates manual work, centralizes team data, and improves communication. The redesigned experience automated repetitive tasks, surfaced critical data in real time, and allowed the team to make faster, more informed decisions.
A streamlined internal platform that eliminates manual work, centralizes team data, and improves communication. The redesigned experience automated repetitive tasks, surfaced critical data in real time, and allowed the team to make faster, more informed decisions.
Impact / Results
65%
65%
65%
Reduction in manual task effort through automation and improved data flow.
Reduction in manual task effort through automation and improved data flow.
Reduction in manual task effort through automation and improved data flow.
3x
3x
3x
Faster turnaround on daily workflows, enabling the team to scale with growing internal demand.
Faster turnaround on daily workflows, enabling the team to scale with growing internal demand.
Faster turnaround on daily workflows, enabling the team to scale with growing internal demand.
1
1
1
Unified toolset replacing multiple disconnected systems.
Unified toolset replacing multiple disconnected systems.
Unified toolset replacing multiple disconnected systems.
8+
8+
8+
Hours saved per week per team member thanks to automation of repetitive tasks.
Hours saved per week per team member thanks to automation of repetitive tasks.
Hours saved per week per team member thanks to automation of repetitive tasks.
What the team said…
What the team said…
What the team said…
“This new tool completely changed how we work day to day — what used to take half a morning now happens in minutes.”
“This new tool completely changed how we work day to day — what used to take half a morning now happens in minutes.”
“This new tool completely changed how we work day to day — what used to take half a morning now happens in minutes.”
“It’s not just faster — it’s smarter. The automation cut our manual work in half and freed us to focus on higher-impact projects.”
“It’s not just faster — it’s smarter. The automation cut our manual work in half and freed us to focus on higher-impact projects.”
“It’s not just faster — it’s smarter. The automation cut our manual work in half and freed us to focus on higher-impact projects.”
“This project became a model for how internal tools should be designed — fast, efficient, and genuinely transformative for the teams that use them.”
“This project became a model for how internal tools should be designed — fast, efficient, and genuinely transformative for the teams that use them.”
“This project became a model for how internal tools should be designed — fast, efficient, and genuinely transformative for the teams that use them.”